Gala fundraisers are a great way to raise a great deal of capital for your cause or organization. The premise is simple: guests pay a set price to attend a dinner, which raises profits for the group. Often, entertainment is provided during or after the meal. Additionally, another fund raising activity can occur during the gala fundraiser, such as a silent auction.
The success of the campaign depends on a proper analysis of the target audience and the cause in question. For example, a major, well-funded organization may want to put on a pricy black-tie gala fundraiser featuring three courses and an auction of spa treatments. Smaller groups should consider hosting a gala-style fundraiser that appropriately matches the resources of the group. For instance, groups with fewer resources may want to hold a cocktail hour or serve hors d’oeuvres during a silent auction, instead of a full meal. Smaller groups may be able to afford to host a more expensive gala fundraiser by soliciting food and supply donations from local businesses, or by having group members serve guests or provide the entertainment.
Whether large or small, gala fundraisers require extensive publicity and organization. The group needs to accurately estimate projected costs, secure donations from local businesses, and have plenty of manpower and supplies prepared ahead of time. Make sure to have guests R.S.V.P. so you know what resources you will need and if the turn-out can compensate for the money spent. During the gala itself, showing a quick slide show or distributing informational materials about the organization's cause can be an excellent way to raise funds above the expected proceeds.
About SmartRaise:
SmartRaise is an easy-to-use and completely free online tool that is the perfect complement (or replacement) for the traditional fundraiser. In a matter of your minutes, your group can have its own personalized fundraising website where supporters can log on, learn about your cause, and earn you cash with every purchase they make at over 300 popular online stores.
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