Fundraising projects related to universities benefit from a major resource: people. Whether the fund raiser is sponsored by the university or conducted by a group within the university, the wealth of interested people- students, faculty, alumni- is a huge advantage when it comes to producing capital. A fundraiser that benefits the university itself should cater to the alumni population, since they're the group with the money. The campaign can consist of contacting previous students by telephone or e-mail, or placing a bulletin in an alumni newsletter asking for donations. Usually, fundraising groups don't need to try too hard to interest alumni- the usual sales tactics may not be necessary, though university-related objects like logo-emblazoned hats and shirts are always easy to produce and popular with former students. Fundraising dinners that allow alumni to socialize with one another while financially supporting the university are also a novel idea. Likewise, groups within the university that are trying to raise funds should take advantage of the large population related to the school. Take advantage of high traffic in the student union center, outside the library, or other university spaces to get the word out about the cause or group and how interested parties can learn more, lend a hand, or make a donation.
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