Direct mailings in the form of letters can be a very effective method of fundraising. Every fundraising campaign must have a plan to get the word out about their cause, and mailing letters out is a great form of advertising. Telemarketing is a good way to annoy people and isolate them from your cause, and you cannot rely on people to read your advertisement in the local paper.
However, most people will, at least, glance at a mailing, and if they are interested in the cause at all, they will read the letter further. When you decide on an advertising plan for your fundraiser, consider mailing out the letter. It helps if you have a professional writer as part of your organization to write the letter for maximum impact and effectiveness.
Successful fundraising professionals will tend to know just the right types of words to use to appeal to the target audience. A professional fundraiser will also know how to work with the Post Office to negotiate a lower rate on postage.
No matter what kind of campaign or cause your organization has, you must have an effective (and cost effective!) advertising plan built into your strategy and budget. Advertising costs money, so be careful not to spend more getting the word out that you can hope to recoup in the form of donations.
About SmartRaise:
SmartRaise is an easy-to-use and completely free online tool that is the perfect complement (or replacement) for the traditional fundraiser. In a matter of your minutes, your group can have its own personalized fundraising website where supporters can log on, learn about your cause, and earn you cash with every purchase they make at over 300 popular online stores.
Click Here to learn more about SmartRaise or sign up.
