Over the years, many groups have pulled off successful fundraisers based on the sale of a product that can't be eaten, listened to, read, or used around the house. This fundraising product is a brick, usually with an engraving, that is placed in a public space to signify the support of a donor. Public places like parks, sidewalks, and city squares lend themselves to the project, though any group that has access to an outdoor space (say, the walkway to a library) can use bricks as fund raising products. Your organization can raise a lot of capital with this fundraising idea, because the group can charge a price that is much higher than the cost of engraving a brick. The challenge in this type of campaign, however, is finding customers who are willing to pay for the product. Identifying people who want to buy sandwiches or ice cream for a fundraiser is an easy task, but locating those who will buy bricks can be trickier. This type of fundraising requires an attention to a core audience. A local art museum trying to raise funds, for example, needs to look to the small but devoted group of people who regularly visit and support the museum. These are the people to tap for purchase of a fundraising product that holds no immediate pleasure or service for the consumer, other than, of course, a little slice of immortality and a visual symbol of support. Brick fundraisers are the most easily carried off when interested parties can be convinced that their purchase of the product is a public emblem of their generosity.
About SmartRaise:
SmartRaise is an easy-to-use and completely free online tool that is the perfect complement (or replacement) for the traditional fundraiser. In a matter of your minutes, your group can have its own personalized fundraising website where supporters can log on, learn about your cause, and earn you cash with every purchase they make at over 300 popular online stores.
Click Here to learn more about SmartRaise or sign up.
